Here’s the timeline 

Middle School - Abbe joins the morning announcements crew - first introduction to TV and production. She loves it.

High School - Abbe develops a passion for video making and content creation. Her camera is always by her side, and she loves capturing every moment. Abbe learns as much as she can in those four years from two excellent mentors. She decides she wants to do something bigger, and is accepted to Temple University to study Film and Media Production.

College - Welcome to Philly. Over four years, Abbe hones her craft, sharpens her creative eye, and builds a killer network. With internships at Samuel Goldwyn Films, Katch Data, Alchemy X, and Lightbulb Rentals, she gains hands-on industry experience. She graduates with a BA in Film & Media Arts and a minor in Advertising.

Post Grad

2022 - Abbe kicks off her career in Philly as a Social Media Specialist at a local agency, working with brands ranging from snack icons to sustainable chemical companies. She spends two years learning everything she can about both digital and traditional media.

2024 - Back in her hometown, Abbe joins a powerhouse team of women running a boutique business. She dives headfirst into e-commerce—managing web content, marketing products, taking product imagery, and crafting social campaigns that drive sales. She's become a passionate advocate for small businesses and women-led brands.

Today - Abbe’s dad taught her many important lessons, one being to become well-versed in her passions. She’s fluent in photography, content creation, campaign strategy, and analytics. She's collaborative, curious, and always expanding her circle of smart, creative, and kind people.

Off the Clock

There’s really not much time off the clock. Abbe also works full-time at Lululemon as a Community Specialist, where she gets to build relationships within the Pittsburgh fitness community and host events at lululemon Ross Park Mall. When she does have a spare moment, she’s probably at yoga, watching a movie, or spending time with friends.