Here’s the timeline 

Middle School - Abbe joins the morning announcements crew - first introduction to TV and production. She loves it.

High School - Abbe develops a passion for video making and content creation. Her camera is always by her side, and she loves capturing every moment. Abbe learns as much as she can in those four years from two excellent mentors. She decides she wants to do something bigger, and is accepted to Temple University to study Film and Media Production.

College - Welcome to Philly. Over four years, Abbe hones her craft, sharpens her creative eye, and builds a killer network. With internships at Samuel Goldwyn Films, Katch Data, Alchemy X, and Lightbulb Rentals, she gains hands-on industry experience. She graduates with a BA in Film & Media Arts and a minor in Advertising.

Post Grad

2022 - Abbe kicks off her career in Philly as a Social Media Specialist at a local agency, working with brands ranging from snack icons to sustainable chemical companies. She spends two years learning everything she can about both digital and traditional media.

2024 - Back in her hometown, Abbe joins a powerhouse team of women running a boutique business. She dives headfirst into e-commerce—managing web content, marketing products, taking product imagery, and crafting social campaigns that drive sales. She's become a passionate advocate for small businesses and women-led brands.

Today - Abbe’s dad always told her the most important tool to keep with you was a multi-tool pocket knife - so she became just that. Fluent in content creation, campaign strategy, analytics, and social media management. She's collaborative, curious, and always expanding her circle of smart, creative, and kind people.

Off the Clock

Outside of work, Abbe loves to stay busy—whether she’s hitting the gym, practicing yoga, or scouting out the best happy hour with friends. Her ideal night in? She’s a nerd at heart, so that usually entails building a LEGO set with a good movie. She also loves her part-time job at Lululemon!